Great quality whey protein isolate, and I especially appreciate the zero cholesterol number. I also really like that it doesn't expand too much in the blender when you whip it up in a smoothie, compared to most other brands. (Not sure why this is.....) Flavor-wise, this protein isn't quite as pleasing as some others in my protein coffee, but I absolutely love it in blended smoothies. Rated A+ by Labdoor as well, so quality is there.