Turn over a bag of protein powder and you'll find two sections: Nutritional Facts and Other Ingredients. Most people check the protein and move on. We think it's worth looking a little closer.
Every ingredient has a job.
Protein comes first. It makes up the overwhelming majority of every scoop, and that's exactly how we believe it should be. Protein isn't just another ingredient, it's the reason the product exists.
Next comes flavor. Depending on the product, ingredients like natural flavors and cocoa create the taste people expect while keeping the formula simple.
Then comes sweetness. We use stevia because only a very small amount is needed to provide sweetness without adding several grams of sugar to every serving.
Some products also include supporting ingredients, such as pink Himalayan salt, to help round out the flavor profile. Like every other ingredient, they're there because they serve a purpose.
Finally comes mixability. Sunflower lecithin helps the powder disperse more easily in water or milk, making every shake smoother and easier to mix.
That's how we think about formulation. Every ingredient should earn its place.
Protein delivers the nutrition → Flavor creates the experience → Stevia provides the sweetness → Lecithin improves the mix.
Ingredients With Purpose.
Leave a Comment