Our approach to labeling
At Muscle Feast we want the numbers on the label to match the product in the container. When a protein says 25 grams of protein or a creatine says 5 grams, that number should describe the product you actually receive. The most reliable way to confirm that is to have someone outside our company verify it.
Over time customers have become less interested in promises and more interested in verification. Independent testing developed as a response to that expectation, allowing products to be evaluated the same way they are purchased.
For that reason we periodically submit products for independent marketplace testing through Labdoor. They purchase the product themselves from normal retail channels and analyze it without our involvement. We do not send samples and we do not prepare batches specifically for testing. The product evaluated should be the same product sitting on a customer’s shelf.
What independent testing evaluates
Labdoor measures label accuracy, heavy metals, and overall purity. The active ingredient amount is measured directly and compared to the label claim. The lab also screens for lead, arsenic, cadmium, and mercury at very small concentrations.
Because dairy and agricultural ingredients come from real soil and water, trace elements naturally exist in the environment. The important question is whether they exist at meaningful levels. Independent testing allows that question to be answered consistently rather than relying on individual companies to define their own standards.
Labdoor evaluations of Muscle Feast products:
Across these tests Labdoor reported label accurate active ingredient amounts and heavy metals below the limit of quantitation. This means the laboratory instruments could not reliably measure a meaningful amount and the values fall below established safety thresholds. It does not imply absolute zero. It means the lab could not detect a relevant level.
Internal testing and third-party testing serve different roles
We also perform our own internal quality control and supplier verification, but independent testing serves a different purpose. Internal testing confirms manufacturing consistency. Third party marketplace testing confirms the customer receives what the label describes. Together they form a shared reference point rather than separate claims.
The goal
Our goal is simple. The numbers printed on the label should describe the physical product in the container. Independent verification allows customers to confirm that directly rather than relying on a statement from us. As more products are evaluated this way, it becomes easier for customers to compare them using the same standard.
Quality should be measurable and transparency should be routine. Third party testing is one way we participate in that process.
- Conrad RN
Leave a Comment